Have you ever wondered how to establish yourself as a True leader or expert in your industry?
What I am about to share with you took me over two decades to learn…
Here are the 9 proven steps to support you to rise to the top, no matter your field:
1. You first start by picking the bucket you most want to make a difference in: 🎯
Meaning, do you want to help people make more money? Have better health? Improve their relationships? Improve their Passions? Or Develop themselves Spiritually or Religiously?
Money/Wealth:
I.e. How to grow your YouTube channel to your first 10,000 organic followers
Health:
I.e. How to lose belly fat after 50
Relationships:
I.e. How to re-spark your romance as empty nesters
Passions People Are Obsessed With:
I.e. How to train your puppy in 30 days or less
Spiritual or Religious Development:
I.e. How to embrace your psychic gifts
I.e. How to live 365 days a year by Faith
2. Then pick a brand journey that most feels in Alignment with the difference you are wanting to see in the world: 🌍
- The Reluctant Hero Model: “I didn’t want to do this, but I had to because I couldn’t stand…”
- The Adventure Model: “I’m going on this journey and I’ll be sharing with everyone what works, what doesn’t work and what I found was missing instead…”
- The Reporter Model (or Evangelist): “I’m interviewing people to better understand WHY and HOW something works so you can have it work too…”
Anyone of the these brand journey’s will lead to you being an Expert in a specific market or industry.
The one you choose becomes your Movement.
3. Utilize Your Own Personal Story: 📖
By using your own personal story, you share your reason and passion behind WHY you do what you do, then you can share HOW you specifically solve it with a strong conviction.
This will attract the right audience.
This becomes your Mission.
4. Reveal your brand journey that most Aligns with your personality: 🚀
- The Creator: Generate original content that stands out.
- The Reporter/Evangelist: Share valuable insights by highlighting others.
- The Adventurer: Experiment with new ideas and strategies.
*This becomes how you use Social Media to accomplish your Movement & Mission.
5. Showcase Your Key Strengths: 💡
Lean on what you do best. Your innate abilities and unique strengths are invaluable assets to others.
*Remembering, your brilliance is most often in your blind spot.
6. Develop An Unique Core Offer: 💼
Ensuring your unique offer is a different or simpler approach to solving a high-value problem.
*Remember, you don’t have to invent something brand new, just find a unique or clever angle to solve a high-value problem.
7. Pinpoint Your Ideal Clients Symptoms & Biggest Pain Problems: 🚨
Identify your ideal client’s biggest pain points that you solve in a new way.
8. Craft a “No-Brainer Offer” That Guarantees A Solution: 🎁
Create an irresistible offer that solves their first biggest “front-end problem” and then their second biggest “back-end problem.”
*Remember, having a back-end offer can also be a Done-For-You model.
9. Create A Strong Positioning Statement:📢
You must know how to position yourself as the best choice by creating a compelling, dominant selling belief: “A new, simpler way to achieve your desired outcome.”
When you use ALL the above steps together, it creates your brand journey that showcases your mission and movement. Use these steps to design an irresistible offer that has a unique angle to solve a highly valuable problem.
Ultimately, this answers the questions your ideal clients have:
Why should I listen to them? Why is this the best and only choice for the specific problem I have? And Will this work for me?
Rooting for your success,
Mia 💜
